Advice Articles
Speeding Up Your Website
Speeding up your website may not be the most exciting task in your marketing plan or one that anybody looks forward to doing, but it may be the single most important task on your to do list. The first thing to check is do you need to bother? This is easy to do, just head…
Read MoreGet WordPress Fit
Many people now manage and develop their own WordPress websites. This gives them the freedom to make changes without having to refer back to someone else, such as their digital agency, saving them both time and money. WordPress brings the website owner both convenience and responsibility however, as someone with administrator access rights, can pretty much do…
Read MoreMillennials and corporate storytelling
Who are Millennials and why does it seem to be all about them? The word ‘Millennials’ is used to identify the ‘young adults’ and, in particular, all those born between 1981 and 1995 (aged 21-35). Today they represent 24% of the global population, around a quarter, and definitely appear to be the most desirable, though…
Read MoreSuccessful Facebook competition strategy
Facebook contests are now as common as any competition or give-away. From high-value holidays, cars and cash prizes, to more modest cinema tickets, haircuts and ice cream, businesses of all types are harnessing the potential of Facebook competitions for their brands. We work with many start-ups and SMEs and help them establish a social media…
Read MoreHow social media can help manage a crisis
Do you remember the case of O2 having a 24 hours outage a few years ago? During the crisis plenty of customers used the company Twitter account to show their frustration and attack the brand. O2 already had a well-established digital relationship with their customers and they decided to adopt a precise tone of voice…
Read MoreGetting ready for a meeting with a potential investor
They say you can’t judge a book by its cover… or maybe you can? When you are looking for a new potential investor, the main thing to bear in mind is: first impressions are the most important. And that’s it. You won’t have a second opportunity to make a good impression with your potential business…
Read MoreFive Key Ideas for Small Business Marketing
It is an oft-repeated fact that “Small businesses make up the majority of the UK’s economy”. But there is a vast range of SMEs hidden under this one phrase and their marketing efforts can be equally diverse. Here are five key areas we recommend each business owner considers when they’re reviewing their own marketing budgets…
Read MoreThe importance of mobile web search
Many people are now aware that Google ranks websites that are poorly designed for viewing on a smartphone lower than those that perform well. This makes total sense if you recognise that they are trying to reward the user with the best experience when they list websites against the search term you entered. If you…
Read MoreWhy every company needs a fully optimised You Tube Business Channel
A fully optimized YouTube channel is quickly becoming as important a destination site for your business as your web site- as the move towards the audio-visual web gathers pace. Cisco predicts that 70% of web traffic will be video based by 2017. Consumers and business buyers increasingly expect to see audio-visual explanations of product and service information particularly on…
Read MoreTouch me up!
We strongly feel that images need to look their best, but let us show you what could or couldn’t be possible with a Photoshop expert.
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