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Database Marketing

Horrible Personalisation Kills All Future Efforts

We received this great award nomination today: Hi Gary I hope you are well. We recently opened a phase of voting for this year’s Small Business Awards, and I am pleased to inform you that #insfirmhere# has received a nomination! Except of…

LinkedIn profile pictures; the good, the bad and the ugly…

Following on from our 'Guide to social media images' here we look a little deeper at LinkedIn profile pictures and more specifically, inappropriate LinkedIn profile pictures.  Based on the site's official description as 'The world's largest professional network' the clue is…

Annoying people into buying

DEAR UNICOM YOU CANNOT ANNOY ME INTO BUYING YOUR STUFF. I used to be nice, but after years of being pestered by idiot sales calls I’m now a grumpy old bastard (apparently). And Unicom are my current most hated sales…

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