Advice Articles
What’s in a name?
[vc_row][vc_column][vc_column_text]It’s a well-worn cliché, but what’s in a name? In business, the most important thing is staking your claim right from the get-go and the easiest way to achieve this is to get your name right. It’s the first impression we give out, it summarises and encapsulates our attitude and perspective on business. We’ve all…
Read MoreVideo is the new black
If you haven’t noticed the rise in the popularity of video marketing over the past year you have been seriously missing out. Video is everywhere and companies from all industries are taking advantage. Is video giant YouTube responsible? With 300 hours of video uploaded every minute, YouTube is the second largest search engine (behind Google, obviously)…
Read MoreHow to post properly on Facebook
With 890 million users active daily on Facebook it is a promotional platform that can’t be ignored. Due to its high volume of traffic, brands often presume that just by posting to their Facebook page customers will engage with them however this is not the case. Facebook’s algorithms only show users the content that they…
Read MoreWhat Google Says About Older Websites
Google reward older domains right? Well not necessarily, listen to Google’s Matt Cutts explain why a brand new competitive domain may be overtaking yours.
Read MoreWhat’s in a blog?
With the never ending search for better customer engagement, your blog is one of the key tools you can use to keep in touch with your target market. Once written a blog piece can appear in many different places across your marketing channels such as: Company Facebook Page Twitter feed Main website news or advice…
Read MoreSilence Sells
The presentation of a website is the key to its perception. We understand how crucial good web-design is and thought we’d share one of those simple golden rules to help you avoid putting a serious downer on the appeal of your site; silence sells. Background noise on the internet is a bit like organ donation;…
Read MoreDoes your business need PR? In short, yes it does!
The Chartered Institute of Public Relations’ definition of PR is: “Public Relations is about reputation – the result of what you do, what you say and what others say about you. Public Relations is the discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is…
Read MoreYou’re just my type
It’s often said that you can tell a lot about someone by their handwriting. Whether they are a calm, methodical person, or assertive and confident; whether they are a nervous retiring sort, or a gibbering loon. It’s called graphology. Apply this theory to choosing a font (typeface) for your company branding – what does it…
Read MoreHow do I write a blog?
Blogging is many things to many different people, but when used as a marketing tool and as a method to push your business and website ahead of your competition, it can be extremely effective. For example, the official blog of Google, one of the biggest corporations in the Globe use their blog to post about…
Read MoreWhy go mobile?
Mobile computing is more widespread than ever, yet few people recognise its potential. Even the web giant that is Facebook has recently been accused of failing to adapt to a market which is becoming increasingly mobile-focused. It can be easy to be complacent about mobile marketing and ground your marketing strategy in the ‘traditional’ web.…
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