Top Tips for Social Media

Over 70% of Small Medium Enterprises (SMEs) in the UK have some sort of social media presence.  This is not surprising given that in the UK alone, there are 37 million users of Facebook, (47% of these over 35 years of age) and 29 million users of LinkedIn (37% of whom are between the ages…

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SEO or PPC: which is the most effective for your business?

One of the many impacts of the on-going Covid-19 pandemic is the importance of your business having an online presence. Unless you are Primark, who famously reported zero sales back April, very few businesses who sell products to consumers (B2C) or provide services to other businesses (B2B) can thrive without being visible online. The challenge…

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