Using Twitter For Your Business

As promised in a previous post, this is the first in a series of blogs showing you how to maximise the potential of different social media platforms for your business. Twitter exists to build connections, but will this help your business achieve its aims? And if it will, how can you put it into practice?…

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You Shouldn’t Use Clickbait – The Reason Why Will Shock You!

advertising agencies manchester

Clickbait – You’ll Never Guess What It Is! The Oxford English Dictionary defines Clickbait as ‘content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page’. Simply put, Clickbait = High Traffic + Low Engagement. Very often, clickbait sensationalises or knowingly misrepresents stories to draw…

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Millennials and corporate storytelling

corporate storytelling millennials

Who are Millennials and why does it seem to be all about them? The word ‘Millennials’ is used to identify the ‘young adults’ and, in particular, all those born between 1981 and 1995 (aged 21-35). Today they represent 24% of the global population, around a quarter, and definitely appear to be the most desirable, though…

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How social media can help manage a crisis

social media management

Do you remember the case of O2 having a 24 hours outage a few years ago? During the crisis plenty of customers used the company Twitter account to show their frustration and attack the brand. O2 already had a well-established digital relationship with their customers and they decided to adopt a precise tone of voice…

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Getting ready for a meeting with a potential investor

pitching your startup

They say you can’t judge a book by its cover… or maybe you can? When you are looking for a new potential investor, the main thing to bear in mind is: first impressions are the most important. And that’s it. You won’t have a second opportunity to make a good impression with your potential business…

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From Germany with Love…

My name is Jana and I am from Germany. In the last four weeks I have stayed in Manchester, doing my first traineeship abroad at Creation ADM. It was a really great experience and a fantastic time! I have learned a lot about the work at Creation ADM and in general about England, Manchester and…

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Creation ADM “Win” the Children’s Book Award 2016

Creation ADM were recently appointed by The Federation of Children’s Book Groups (FCBG) to rebrand one of the nation’s biggest literary accolades, The Children’s Book Awards. As the only national award for children’s books that is voted for by the children themselves, it is highly respected by teachers and parents alike. Founded in 1980, the award has a…

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A warm welcome to the latest member of our team

This week we welcome a new member to the Creation team Rhydian Hicks, who is joining as an intern for the next few months. He will be running our newsdesk, writing blogs, helping us with Twitter feeds and of course making the odd cuppa for the team. Born and raised in Cardiff, Rhydian went on…

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