Posts by Guy
The importance of branding
In this, the second blog post in leading Manchester branding agency Creation’s series about branding, we explore its importance for any business at a time when competition for both retaining and attracting new customers has never been more fierce. Let’s start with the most fundamental of questions:
Read MoreBranding and Marketing: They’re the same, right?
In the first of a series of blogs focusing on branding, we look into any differences between Branding and Marketing. They’re the same, right? Well a brand is certainly an essential element of any company’s marketing, the two go hand in hand. An effective and simple way to distinguish between the two is to think…
Read MoreHow Green is YOUR website?
This question may not be something you’ve ever considered, but, like every other action we take here on planet Earth, somewhere along the line, there’s a consequence, consequences that are once again being highlighted at yesterday’s Leaders Summit on Climate. You may be surprised to learn that our everyday, online activities of browsing, streaming and…
Read MoreLet’s Get Digital
Here are some numbers for you: 4 months of planning; an 8 week coordinated social media campaign, more than 70 live tweets over 7 hours, 35 videos created, 400+ guests and 8 awards. Last week saw our long-standing customer ceda host their first ever Digital Event. And it’s fair to say it went down a…
Read MoreUsing Twitter For Your Business
As promised in a previous post, this is the first in a series of blogs showing you how to maximise the potential of different social media platforms for your business. Twitter exists to build connections, but will this help your business achieve its aims? And if it will, how can you put it into practice?…
Read MoreTop Tips for Social Media
Over 70% of Small Medium Enterprises (SMEs) in the UK have some sort of social media presence. This is not surprising given that in the UK alone, there are 37 million users of Facebook, (47% of these over 35 years of age) and 29 million users of LinkedIn (37% of whom are between the ages…
Read MoreSEO or PPC: which is the most effective for your business?
One of the many impacts of the on-going Covid-19 pandemic is the importance of your business having an online presence. Unless you are Primark, who famously reported zero sales back April, very few businesses who sell products to consumers (B2C) or provide services to other businesses (B2B) can thrive without being visible online. The challenge…
Read MoreDealing With Complaints on Social Media
No matter how good the service your company provides, you might still receive the occasional complaint or negative review. The growth of social media in recent years has made it all the more easy for your customers to make themselves heard, and given the very public nature of these forums, your responses can make or…
Read MoreInfographics: Top Tips
Adding infographics to your blog posts and social media channels is a great way to engage with your target audience. They allow you to demonstrate your company’s expertise in a specific field, grab the attention of potential customers and they may even go viral, which is great for brand identity, as well as SEO (think…
Read MoreCreation ADM Continues to Win New Clients During Shutdown
Despite the general shutdown period presenting a range of new challenges to the business, the Covid-19 lockdown has not been a hurdle for us – with a number of new clients wins, business has actually been strong since we moved to remote working in March. One of our new clients, Commercial Catering Products (CCP), launched…
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