Advice Articles
The importance of branding
In this, the second blog post in leading Manchester branding agency Creation’s series about branding, we explore its importance for any business at a time when competition for both retaining and attracting new customers has never been more fierce. Let’s start with the most fundamental of questions:
Read MoreBranding and Marketing: They’re the same, right?
In the first of a series of blogs focusing on branding, we look into any differences between Branding and Marketing. They’re the same, right? Well a brand is certainly an essential element of any company’s marketing, the two go hand in hand. An effective and simple way to distinguish between the two is to think…
Read MoreHow Green is YOUR website?
This question may not be something you’ve ever considered, but, like every other action we take here on planet Earth, somewhere along the line, there’s a consequence, consequences that are once again being highlighted at yesterday’s Leaders Summit on Climate. You may be surprised to learn that our everyday, online activities of browsing, streaming and…
Read MoreUsing Twitter For Your Business
As promised in a previous post, this is the first in a series of blogs showing you how to maximise the potential of different social media platforms for your business. Twitter exists to build connections, but will this help your business achieve its aims? And if it will, how can you put it into practice?…
Read MoreTop Tips for Social Media
Over 70% of Small Medium Enterprises (SMEs) in the UK have some sort of social media presence. This is not surprising given that in the UK alone, there are 37 million users of Facebook, (47% of these over 35 years of age) and 29 million users of LinkedIn (37% of whom are between the ages…
Read MoreSEO or PPC: which is the most effective for your business?
One of the many impacts of the on-going Covid-19 pandemic is the importance of your business having an online presence. Unless you are Primark, who famously reported zero sales back April, very few businesses who sell products to consumers (B2C) or provide services to other businesses (B2B) can thrive without being visible online. The challenge…
Read MoreDealing With Complaints on Social Media
No matter how good the service your company provides, you might still receive the occasional complaint or negative review. The growth of social media in recent years has made it all the more easy for your customers to make themselves heard, and given the very public nature of these forums, your responses can make or…
Read MoreInfographics: Top Tips
Adding infographics to your blog posts and social media channels is a great way to engage with your target audience. They allow you to demonstrate your company’s expertise in a specific field, grab the attention of potential customers and they may even go viral, which is great for brand identity, as well as SEO (think…
Read MoreSimple Ways to Speed Up Your Website
Have you ever visited a website, waited too long for it to load and, impatient, left the site to look elsewhere? Well, if your own company’s website is slow to load, your potential customers will be doing exactly the same thing and you could end up missing out on business. Google’s own research shows that…
Read MoreAvoiding Black Hat SEO
SEO, or Search Engine Optimisation, should be at the heart of your content marketing strategy. Optimising your pages for search engine crawlers will ensure that your pages appear at the top of Google’s rankings, putting you ahead of your competitors and increasing traffic to your site, which should hopefully mean more business. We’ve written before…
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