What’s in a name?

[vc_row][vc_column][vc_column_text]It’s a well-worn cliché, but what’s in a name? In business, the most important thing is staking your claim right from the get-go and the easiest way to achieve this is to get your name right. It’s the first impression we give out, it summarises and encapsulates our attitude and perspective on business. We’ve all…

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You’re just my type

It’s often said that you can tell a lot about someone by their handwriting. Whether they are a calm, methodical person, or assertive and confident; whether they are a nervous retiring sort, or a gibbering loon. It’s called graphology. Apply this theory to choosing a font (typeface) for your company branding – what does it…

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