Archive for August 2016
Millennials and corporate storytelling
Who are Millennials and why does it seem to be all about them? The word ‘Millennials’ is used to identify the ‘young adults’ and, in particular, all those born between 1981 and 1995 (aged 21-35). Today they represent 24% of the global population, around a quarter, and definitely appear to be the most desirable, though…
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