Branding and Marketing: They’re the same, right?

In the first of a series of blogs focusing on branding, we look into any differences between Branding and Marketing. They’re the same, right? Well a brand is certainly an essential element of any company’s marketing, the two go hand in hand. An effective and simple way to distinguish between the two is to think…

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Creation ADM “Win” the Children’s Book Award 2016

Creation ADM were recently appointed by The Federation of Children’s Book Groups (FCBG) to rebrand one of the nation’s biggest literary accolades, The Children’s Book Awards. As the only national award for children’s books that is voted for by the children themselves, it is highly respected by teachers and parents alike. Founded in 1980, the award has a…

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What’s in a name?

[vc_row][vc_column][vc_column_text]It’s a well-worn cliché, but what’s in a name? In business, the most important thing is staking your claim right from the get-go and the easiest way to achieve this is to get your name right. It’s the first impression we give out, it summarises and encapsulates our attitude and perspective on business. We’ve all…

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Creation rebrands Underscar – a luxury holiday destination

Following a competitive pitch we are proud to announce that we have been appointed to rebrand a luxury holiday destination and redevelop their website. Located in the North Lakes, Underscar began life as a 19th Century coach house that was transformed into 26 exclusive time-ownership homes creating luxury apartments enjoyed by hundreds of owners from the…

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You’re just my type

It’s often said that you can tell a lot about someone by their handwriting. Whether they are a calm, methodical person, or assertive and confident; whether they are a nervous retiring sort, or a gibbering loon. It’s called graphology. Apply this theory to choosing a font (typeface) for your company branding – what does it…

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Brand Creation – Anamix 6

Children and medicine just don’t mix do they? We needed to encourage children and their parents to choose our metabolic product, and stick with it. Without resorting to reams of scientific data and dry facts and figures. We created a kid-friendly gang who were all armed with the facts, figures and benefits that needed to…

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