Posts by Guy
Millennials and corporate storytelling
Who are Millennials and why does it seem to be all about them? The word ‘Millennials’ is used to identify the ‘young adults’ and, in particular, all those born between 1981 and 1995 (aged 21-35). Today they represent 24% of the global population, around a quarter, and definitely appear to be the most desirable, though…
Read MoreSuccessful Facebook competition strategy
Facebook contests are now as common as any competition or give-away. From high-value holidays, cars and cash prizes, to more modest cinema tickets, haircuts and ice cream, businesses of all types are harnessing the potential of Facebook competitions for their brands. We work with many start-ups and SMEs and help them establish a social media…
Read MoreHow social media can help manage a crisis
Do you remember the case of O2 having a 24 hours outage a few years ago? During the crisis plenty of customers used the company Twitter account to show their frustration and attack the brand. O2 already had a well-established digital relationship with their customers and they decided to adopt a precise tone of voice…
Read MoreGetting ready for a meeting with a potential investor
They say you can’t judge a book by its cover… or maybe you can? When you are looking for a new potential investor, the main thing to bear in mind is: first impressions are the most important. And that’s it. You won’t have a second opportunity to make a good impression with your potential business…
Read MoreFrom Germany with Love…
My name is Jana and I am from Germany. In the last four weeks I have stayed in Manchester, doing my first traineeship abroad at Creation ADM. It was a really great experience and a fantastic time! I have learned a lot about the work at Creation ADM and in general about England, Manchester and…
Read MoreFive Key Ideas for Small Business Marketing
It is an oft-repeated fact that “Small businesses make up the majority of the UK’s economy”. But there is a vast range of SMEs hidden under this one phrase and their marketing efforts can be equally diverse. Here are five key areas we recommend each business owner considers when they’re reviewing their own marketing budgets…
Read MoreTurtles need websites too
A stroll down Iztuzu beach near Dalyan in Turkey led to a visit to an amazing lady’s campaign hut for sea turtle conservation – and a new website! Our Digital Director, Guy Parker is a regular visitor to Turkey and called into Kaptan June’s Sea Turtle Foundation last October. As a keen scuba diver his interest…
Read MoreCreation ADM “Win” the Children’s Book Award 2016
Creation ADM were recently appointed by The Federation of Children’s Book Groups (FCBG) to rebrand one of the nation’s biggest literary accolades, The Children’s Book Awards. As the only national award for children’s books that is voted for by the children themselves, it is highly respected by teachers and parents alike. Founded in 1980, the award has a…
Read MoreSilverpoint Choose Creation ADM for Digital Campaign
We’re delighted to have been appointed by Silverpoint Display to help them with their digital marketing strategy. Silverpoint are one of the UK’s leading suppliers of bespoke retail displays. Their clients include Warburtons, Diageo, Aldi and Barclaycard and they have created many stunning product and brand displays for businesses, both large and small, in all areas of the…
Read MoreThe importance of mobile web search
Many people are now aware that Google ranks websites that are poorly designed for viewing on a smartphone lower than those that perform well. This makes total sense if you recognise that they are trying to reward the user with the best experience when they list websites against the search term you entered. If you…
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