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What is PR anyway?

Public relations is a bit like the super-ego of the business world; working to regulate the flow of information, in accordance with social values, in order to increase positive reception among consumers and ergo sales and revenue. But how does…

What’s in a blog?

With the never ending search for better customer engagement, your blog is one of the key tools you can use to keep in touch with your target market. Once written a blog piece can appear in many different places across…

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