What is PR anyway?

Public relations is a bit like the super-ego of the business world; working to regulate the flow of information, in accordance with social values, in order to increase positive reception among consumers and ergo sales and revenue. But how does it work? PR is quite a broad field; an agency will tend to work with…

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What’s in a blog?

With the never ending search for better customer engagement, your blog is one of the key tools you can use to keep in touch with your target market. Once written a blog piece can appear in many different places across your marketing channels such as: Company Facebook Page Twitter feed Main website news or advice…

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