You Shouldn’t Use Clickbait – The Reason Why Will Shock You!
Clickbait - You’ll Never Guess What It Is! The Oxford English Dictionary defines Clickbait as ‘content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page’. Simply put, Clickbait = High Traffic + Low Engagement. Very often, clickbait sensationalises or...
You Imagine – We Create
As part of our ongoing relationship with ceda, we have developed a new video for them to help their membership explain the many ways they work with the foodservice industry. ceda members have been involved with thousands of catering facility projects across the country and their membership includes many different...
Google My Business
Google My Business is one of the most under used marketing tools we come across. It's completely free and relatively easy to set-up and it's also a very effective local search tool that can have a big impact on businesses that rely on local visitors. For any restaurant, tradesperson, boutique...
Getting Corporate Video Right
[vc_row content_placement="middle" center_row="yes"][vc_column][vc_column_text] Long term client C&C Group recently commissioned us to create a corporate video that brought together their different operations into one story. They were delighted with the end result... We have expertise in all aspects of online video including video content creation, video search engine optimisation ,...
Let Video Tell Your Story
[vc_row][vc_column][vc_column_text]Video comes in all shapes and sizes and with the advent of digital technology is much easier to produce than ever before. However ease of filming doesn't automatically mean you can create great content. Storyboards, script writing, animation and above all planning are key to creating compelling content. A storyboard...
A new website for ceda
As part of our re-brand and ongoing marketing campaign for ceda, we have launched a brand new, customer-focused website for them that includes an extensive private area for members of the trade association to access a wide range of support features. The front end of the website is designed to...
The Frontline Walk
Earlier this year I had the privilege of walking the frontlines of the Western Front for the Soldier's Charity the ABF. As an event it was deeply moving as well as physically challenging as we covered 100km in 3 days, starting at the Somme and finishing at Ypres. The 60...
ceda Appoint Creation ADM
We're delighted to announce we have won the ceda account after a competitive three way pitch. ceda are the leading trade association representing companies in the catering design, project management and equipment industry and have more than 100 members with a combined turnover of £500m. Our first project was to...
Horrible Personalisation Kills All Future Efforts
We received this great award nomination today: Hi Gary I hope you are well. We recently opened a phase of voting for this year’s Small Business Awards, and I am pleased to inform you that #insfirmhere# has received a nomination! Except of course we didn't, "insert firm here" did, the lucky bastards,...