What is PR anyway?

Public relations is a bit like the super-ego of the business world; working to regulate the flow of information, in accordance with social values, in order to increase positive reception among consumers and ergo sales and revenue. But how does it work? PR is quite a broad field; an agency will tend to work with…

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Does your business need PR? In short, yes it does!

The Chartered Institute of Public Relations’ definition of PR is: “Public Relations is about reputation – the result of what you do, what you say and what others say about you.  Public Relations is the discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is…

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