The importance of mobile web search

Many people are now aware that Google ranks websites that are poorly designed for viewing on a smartphone lower than those that perform well. This makes total sense if you recognise that they are trying to reward the user with the best experience when they list websites against the search term you entered. If you…

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Why go mobile?

Mobile computing is more widespread than ever, yet few people recognise its potential. Even the web giant that is Facebook has recently been accused of failing to adapt to a market which is becoming increasingly mobile-focused. It can be easy to be complacent about mobile marketing and ground your marketing strategy in the ‘traditional’ web.…

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