SEO or PPC: which is the most effective for your business?

One of the many impacts of the on-going Covid-19 pandemic is the importance of your business having an online presence. Unless you are Primark, who famously reported zero sales back April, very few businesses who sell products to consumers (B2C) or provide services to other businesses (B2B) can thrive without being visible online. The challenge…

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Google My Business

Google My Business is one of the most under used marketing tools we come across. It’s completely free and relatively easy to set-up and it’s also a very effective local search tool that can have a big impact on businesses that rely on local visitors. For any restaurant, tradesperson, boutique store or hair salon it…

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