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SEO or PPC: which is the most effective for your business?

One of the many impacts of the on-going Covid-19 pandemic is the importance of your business having an online presence. Unless you are Primark, who famously reported zero sales back April, very few businesses who sell products to consumers (B2C)…

The importance of mobile web search

Many people are now aware that Google ranks websites that are poorly designed for viewing on a smartphone lower than those that perform well. This makes total sense if you recognise that they are trying to reward the user with…

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