The importance of branding
In this, the second blog post in our series about branding, we explore its importance for any business at a time when competition for both retaining and attracting new customers has never been more fierce. Let's start with the most fundamental of questions: "Why do I need to brand?" Maybe...
Branding and Marketing: They’re the same, right?
In the first of a series of blogs focusing on branding, we look into any differences between Branding and Marketing. They're the same, right? Well a brand is certainly an essential element of any company's marketing, the two go hand in hand. An effective and simple way to distinguish between...
How Green is YOUR website?
This question may not be something you’ve ever considered, but, like every other action we take here on planet Earth, somewhere along the line, there’s a consequence, consequences that are once again being highlighted at yesterday's Leaders Summit on Climate. You may be surprised to learn that our everyday, online...
Let’s Get Digital
Here are some numbers for you: 4 months of planning; an 8 week coordinated social media campaign, more than 70 live tweets over 7 hours, 35 videos created, 400+ guests and 8 awards. Last week saw our long-standing customer ceda host their first ever Digital Event. And it’s fair to...
Using Twitter For Your Business
As promised in a previous post, this is the first in a series of blogs showing you how to maximise the potential of different social media platforms for your business. Twitter exists to build connections, but will this help your business achieve its aims? And if it will, how can...
Top Tips for Social Media
Over 70% of Small Medium Enterprises (SMEs) in the UK have some sort of social media presence. This is not surprising given that in the UK alone, there are 37 million users of Facebook, (47% of these over 35 years of age) and 29 million users of LinkedIn (37% of...
SEO or PPC: which is the most effective for your business?
One of the many impacts of the on-going Covid-19 pandemic is the importance of your business having an online presence. Unless you are Primark, who famously reported zero sales back April, very few businesses who sell products to consumers (B2C) or provide services to other businesses (B2B) can thrive without...
Dealing With Complaints on Social Media
No matter how good the service your company provides, you might still receive the occasional complaint or negative review. The growth of social media in recent years has made it all the more easy for your customers to make themselves heard, and given the very public nature of these forums,...
Infographics: Top Tips
Adding infographics to your blog posts and social media channels is a great way to engage with your target audience. They allow you to demonstrate your company’s expertise in a specific field, grab the attention of potential customers and they may even go viral, which is great for brand identity,...