How to post properly on Facebook

With 890 million users active daily on Facebook it is a promotional platform that can’t be ignored. Due to its high volume of traffic, brands often presume that just by posting to their Facebook page…

How to post properly on Facebook

With 890 million users active daily on Facebook it is a promotional platform that can’t be ignored. Due to its high volume of traffic, brands often presume that just by posting to their Facebook page customers will engage with them however this is not the case.

Facebook’s algorithms only show users the content that they should find interesting based on their personal information and behavioural history (if you have interacted with a brand before – Liked, Commented or Shared content – Facebook will serve up their posts in your news feed over others). This means there is a likelihood brands won’t be reaching their target customers. There’s more information here on how Facebook’s algorithms will affect your Facebook posts.

The appearance of your posts is also important. It’s widely accepted that posts with images have a much higher engagement rate. The ideal size for an image on Facebook is 1200 x 1200. This size will prevent any unwanted grey space and make your timeline look much more professional and appealing.

Sharing links to articles is a great way to improve interaction with your audience, they just have to be posted in the correct way.

Pasting the link into the status update box will produce an image (which is changeable) and a description of the website, these are both links that the customer can follow. Once the image and link box has been generated, don’t forget to delete the http:// address from the text area and use this space for some engaging text that will drive the viewer to follow the link.

Finally, include calls to action in your posts. Sharing information with customers but not giving them direction of where to find your products or services is pointless.

For more guidance on social media management do not hesitate to contact us by calling 0161 236 3939 or email us at enquiries@creationadm.com.

More Stories

SEO or PPC: which is the most effective for your business?

One of the many impacts of the on-going Covid-19 pandemic is the importance of your business having an online presence. Unless you are Primark, who…

Read More
social media management agency manchester

Dealing With Complaints on Social Media

No matter how good the service your company provides, you might still receive the occasional complaint or negative review. The growth of social media in…

Read More
graphic design company manchester

Infographics: Top Tips

Adding infographics to your blog posts and social media channels is a great way to engage with your target audience. They allow you to demonstrate…

Read More