Advantages of Social Media
Social media use is now ubiquitous around the globe, so it’s more important than ever for businesses to create online profiles to interact with a potentially huge customer base.
On social media platforms, brands stop being faceless entities and can instead communicate with customers on a one to one basis in a more human manner. The connection between consumer and company then becomes more personal and a connection to the brand is formed.
But how do you stand out in a world where every competitor has easy access to millions of consumers?
We’ve created this helpful guide for established and emerging brands to help them establish their social media presence, drive engagement and increase revenue.
Stress what you do differently to your competitors by emphasising that you are the first or only company to provide a particular service or product. Analyse what your competitors are doing and consider how you can show that you’re not like them.
Talk about something your target audience is interested in. Once you’ve started a discussion, continue it and interact with your customer base through replies, likes and shares. The engagement will present a friendly face to consumers, as well as increasing your reach and strengthening relationships with customers.
You can use social media to gather information about your customer base and tailor your business offering accordingly. You can also analyse the marketing efforts of your competitors via their channels, learn from them and then better compete with them.
If you’ve not seen much social media growth, you should consider creating a paid advertising campaign. Adverts on social media platforms are fairly inexpensive, and allow your content to reach huge new audiences. You can see the reach of your campaigns and the real time outcomes of your spending. You can also focus on specific demographics, with a range of options including location, age and interests.
Having a goal
Create a written strategy which establishes what you aim to achieve with your social media presence. Consider whether you want to use your social media profile to build consumer trust in your company, establish your business as a market-leading expert, sell products directly to your customer base, spread news about your company, or all of these at once.
Testing the market
Learn who your audience are and what they want to see. Examine what kind of content your competitors are producing and how they are engaging their followers. Look at how you can build on what you discover.
Don’t Fall Into a Social Media Black Hole
The 24/7 nature of social media access means that it’s all too easy to spend hours online without seeing any positive return. Decide in advance how much time and money you’re willing to spend on social media, and try to stick to it.
How Can CreationADM Help You?
Social media success comes through trial and error, testing what works and what doesn’t. If you need help running your social media channels, Manchester advertising agency Creation ADM has years of experience. Let us help you create and maintain a social media presence: get in touch on 0161 236 3939.
In this, the second blog post in leading Manchester branding agency Creation’s series about branding, we explore its importance for any business at a time when competition for both retaining and attracting new customers has never been more fierce. Let’s start with the most fundamental of questions:Read More