Manchester-based creative agency, CreationADM, are pleased to welcome Peter Walker to the fold as Marketing Manager.
An experienced marketer with 14 years experience, Peter joins the company with a dual role. He will support the existing marketing team in looking after its current client base, assisting them in website management, SEO, blogging, email marketing and social media management activities. On the flip side, Peter has also been tasked with winning new business for the agency.
Having worked client-side since 2006, Peter has a unique skill set that Creation’s directors are keen to harness. Peter’s most recent role as a Marketing Manager working in the foodservice and catering sector ties in nicely with a number of Creation’s current clients, and it is hoped Peter can use his connections within that sector to grow the agency’s portfolio. Creative Director at CreationADM, Gary Young says, “We’re slowly starting to emerge from what’s universally accepted as having been a devastating period for businesses of all sizes. But even through that period we were always keen to grow certain areas of our own organisation. With Peter on board we’re better equipped than ever to do just that. It’s a positive move for us on every level.”
Peter himself is delighted to make the transition to an agency environment. Commenting on his new role Peter says, “I have always felt working agency-side would be a good fit for my broad marketing skill set. We shall find out if this is the case in the next few months!”
Peter is also keen to develop Creation’s green initiative, A Better Planet, which provides branding, communications and creative services to grassroots campaigns, charities, NGOs, businesses pioneering sustainable products and practices, and everything in between. “Having instigated, built and grown various green initiatives within the catering industry, I’m keen to expand upon that thinking and experience and help to implement it across a wide range of sectors through our A Better Planet offering.”