Many people are now aware that Google ranks websites that are poorly designed for viewing on a smartphone lower than those that perform well. This makes total sense if you recognise that they are trying to reward the user with…
A fully optimized YouTube channel is quickly becoming as important a destination site for your business as your web site- as the move towards the audio-visual web gathers pace. Cisco predicts that 70% of web traffic will be video based by 2017. Consumers…
It’s a well-worn cliché, but what’s in a name? In business, the most important thing is staking your claim right from the get-go and the easiest way to achieve this is to get your name right. It’s the first impression…
If you haven't noticed the rise in the popularity of video marketing over the past year you have been seriously missing out. Video is everywhere and companies from all industries are taking advantage. Is video giant YouTube responsible? With 300 hours…
With 890 million users active daily on Facebook it is a promotional platform that can't be ignored. Due to its high volume of traffic, brands often presume that just by posting to their Facebook page customers will engage with them…
With the never ending search for better customer engagement, your blog is one of the key tools you can use to keep in touch with your target market. Once written a blog piece can appear in many different places across…
The presentation of a website is the key to its perception. We understand how crucial good web-design is and thought we’d share one of those simple golden rules to help you avoid putting a serious downer on the appeal of…
The Chartered Institute of Public Relations’ definition of PR is: “Public Relations is about reputation - the result of what you do, what you say and what others say about you. Public Relations is the discipline that looks after reputation,…