Facebook contests are now as common as any competition or give-away. From high-value holidays, cars and cash prizes, to more modest cinema tickets, haircuts and ice cream, businesses of all types are harnessing the potential of Facebook competitions for their…
Do you remember the case of O2 having a 24 hours outage a few years ago? During the crisis plenty of customers used the company Twitter account to show their frustration and attack the brand. O2 already had a well-established…
They say you can’t judge a book by its cover… or maybe you can? When you are looking for a new potential investor, the main thing to bear in mind is: first impressions are the most important. And that’s it.…
It is an oft-repeated fact that "Small businesses make up the majority of the UK's economy". But there is a vast range of SMEs hidden under this one phrase and their marketing efforts can be equally diverse. Here are five…
Many people are now aware that Google ranks websites that are poorly designed for viewing on a smartphone lower than those that perform well. This makes total sense if you recognise that they are trying to reward the user with…
A fully optimized YouTube channel is quickly becoming as important a destination site for your business as your web site- as the move towards the audio-visual web gathers pace. Cisco predicts that 70% of web traffic will be video based by 2017. Consumers…
It’s a well-worn cliché, but what’s in a name? In business, the most important thing is staking your claim right from the get-go and the easiest way to achieve this is to get your name right. It’s the first impression…
If you haven't noticed the rise in the popularity of video marketing over the past year you have been seriously missing out. Video is everywhere and companies from all industries are taking advantage. Is video giant YouTube responsible? With 300 hours…
With 890 million users active daily on Facebook it is a promotional platform that can't be ignored. Due to its high volume of traffic, brands often presume that just by posting to their Facebook page customers will engage with them…