Horrible Personalisation Kills All Future Efforts

database marketing

We received this great award nomination today: Hi Gary I hope you are well. We recently opened a phase of voting for this year’s Small Business Awards, and I am pleased to inform you that #insfirmhere# has received a nomination! Except of course we didn’t, “insert firm here” did, the lucky bastards, we’ve always wanted to win…

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LinkedIn profile pictures; the good, the bad and the ugly…

Following on from our ‘Guide to social media images’ here we look a little deeper at LinkedIn profile pictures and more specifically, inappropriate LinkedIn profile pictures.  Based on the site’s official description as ‘The world’s largest professional network’ the clue is in the title, but it seems not everyone has cottoned on to the “professional” element.…

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Annoying people into buying

DEAR UNICOM YOU CANNOT ANNOY ME INTO BUYING YOUR STUFF. I used to be nice, but after years of being pestered by idiot sales calls I’m now a grumpy old bastard (apparently). And Unicom are my current most hated sales company. I didn’t jump straight down their throats, for the first 96 phone calls I…

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